Press kit
Everything here is free to quote. The figures are from the live database, correct as of 21 September 2026. If there is anything you need that is not here, please get in touch.
In one line
ShopFair is a free app that gives any brand an ethical score out of 100, shows you who really owns it, and tells you which countries you can buy it in.
In a paragraph
ShopFair is your independent guide to ethical spending. Completely free, with no ads or subscriptions. Type a brand and see its ethical score out of 100, who owns it, and badges like Vegan, Cruelty-Free, Fairtrade and Organic. Every brand also carries the markets it is sold in, so a reader outside the UK can tell what applies to them. ShopFair covers more than 4,600 brands across 141 categories, from supermarkets and fashion to banks and energy.
Why it exists
"I try to shop as ethically as I can, but I found the information can be difficult and time consuming to find. I built ShopFair with this in mind to help people like me shop in line with their values."
ShopFair is built by one person, independently.
What it does
Every brand scored. Every brand gets a score out of 100. Green is strong, amber is mixed, red is weak. Each score is built from evidence across the environment, workers, tax, animal welfare and transparency, and you can read the full breakdown on every page. The database is live so new brands and score changes reach the app automatically, with no update needed.
See who owns it. A lot of brands are owned by larger parent companies. ShopFair shows you who owns each brand, how the owner scores, and labels active boycott campaigns.
Scan a barcode to be instantly taken to the brand's page. If the brand you scanned isn't covered, you can help grow the database by sending it in one tap.
Scan a receipt for a full report on every item. Where something better exists, it is offered as a swap.
Matches your values. Pick your values, such as animal welfare and workers' rights, and ShopFair flags brands that match them throughout the app.
Watch the brands you use. Keep a list and ShopFair tells you when one of them changes: a score move, a certification gained or lost, or a boycott starting or ending.
Share a brand. Send anyone a card carrying the score, the breakdown behind it, who owns the brand and a QR code, so they can open the page whether or not they have the app. Receipt reports and comparisons share the same way.
Ask Siri. Say "Check a brand on ShopFair" and it looks the brand up without you opening the app.
Compare brands. Add up to three brands and see their scores and breakdowns side by side, with the best pick highlighted.
Guides built in. Short guides to check before you buy, bin or switch, from what recycling symbols mean to spotting greenwashing and more.
Apple Watch, widgets and search. ShopFair runs on Apple Watch, with the full database searchable from your wrist. Add widgets to your home screen and lock screen, and find brand scores right in iOS search.
Free, private and independent. Free forever, with no ads or subscriptions. Your profile stays on your device, and nothing is uploaded or sold. Scores are ShopFair's own independent assessment, and every page has a report button if you spot something wrong.
Accessibility. ShopFair supports VoiceOver, larger text sizes, dark mode and reduced motion, and every score is shown as a number and a rating, never colour alone.
Kept current
Brands are re-checked regularly against published sources, and certifications are re-checked against the certifiers' own registries, since certificates lapse. Changes are published in the app under Database changes, and reach phones the same day without an app update.
Anyone can add a brand
Search or scan something ShopFair doesn't cover and the app will offer to send it for submission. Requests are researched and scored like anything else: of the 153 brands added in the first five days of August, 26 came from somebody asking.
The numbers
- More than 4,600 brands, each with its own score and full breakdown
- 141 categories, from supermarkets and fashion to banks, energy and telecoms
- 372 parent companies profiled and scored in their own right
- 25 markets covered, with 385 brands sold in more than one of them
- Free, with no adverts, no subscription and no account
- iPhone and Android, plus a web app at shopfair.uk/app that runs in a browser with nothing to install
Diet and certification labels
Useful if you are writing for a vegan, vegetarian or cruelty-free readership:
- 709 brands marked vegan, and 299 marked vegetarian
- 301 brands certified cruelty-free by Leaping Bunny or PETA. 175 more state it themselves, which the app labels on the page as the brand's own claim rather than a certification
- 223 organic, 202 B Corp, 42 Fairtrade
Where the evidence comes from
The pillars are weighted by sector: cosmetics carry a heavier animal-welfare weight than a bank, and a tech company is scored on data privacy instead. The weights sum to 100 and the breakdown is on every page.
Sources are published ones: Ethical Consumer, certifier registries such as Leaping Bunny, PETA, B Corp, Fairtrade, the Soil Association and the Vegan Society, regulators, court filings and NGO reporting.
Worth knowing
- The scores are ShopFair's own assessment of published evidence. They are a starting point for a decision, not an audit or a certification.
- It was built UK-first and most of the evidence is from UK regulators and filings, so a finding about a UK company is not automatically a statement about the same brand abroad. Every brand page says which markets it is sold in.
- Not every brand is in there yet. Where one is missing, or a product is scanned that has no verified rating, the app says so and shows what it does know. It does not invent a score.
Assets
Everything here is free to use when writing about ShopFair.
- Credit line: Images courtesy of ShopFair (shopfair.uk)
- Screenshots are 1290 x 2796.
- Apple Watch screenshots are 410 x 502.
- The logo is available as vector, which scales to any size, and as PNG in both colourways. The leaf on its own has a transparent background. Everything else is PNG.
- The banners carry a QR code to shopfair.uk. Please leave it on if you use one, but crop, resize and recolour anything else as the layout needs.
- The brands shown are not real companies. The brand, pillars, parent and compare screens, and the App Store images, use demonstration entries: a real brand's ethical score should not appear in press images away from its own page and sources. The categories, counts and figures on the home and browse screens are from the live database and are accurate.
- Need a screen that is not here, or a different size? Ask and it will be sent over.
Tick what you want and they arrive as one zip, or take the lot in one file. Suggested captions are under each image.
The app itself is the fastest way to see it: the web app runs in a browser with nothing to install.
Contact
Press enquiries and fact checks go to the contact form, which comes straight to me. Happy to answer questions on methodology, explain how a particular score was reached, or correct anything that turns out to be wrong.